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The New Emerging Market Multinationals: Four Strategies For Disrupting Markets And Building Brands Family and Relationship Office politics and stress canPraise for THE NEW EMERGING MARKET MULTINATIONALSOne of Strategy and Business's Best Business Books of the Year"This book is a real eye opener. It will forever change your assumptions about international economic competition and who the winners will be." PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation"An insightful read essential for those wishing to understand the evolution and growth of emerging economy EMNCs and how